Getting a user to your site, across the anonymity threshold, and into a converting (paying) customer is not as easy as it used to be. The customer journey is no longer linear. Rather going from

Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world. To generate an uplift in your eCommerce sales

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face. Attracting new customers while encouraging your existing ones to spend more is a delicate

Boosting player retention is building player engagement and the perceived value they get from using your platform. If they don’t see the value in what you offer it won’t matter how strong your

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you. However, a nice-looking website, decent

Whether it’s emails, push notifications or SMS, the goal of the majority of your marketing campaigns is to increase your sales. Other campaigns might focus on customer or player retention but in the