Loyalty programmes are a common way of retaining customers. In most instances, businesses opt for a simple points system that equates to money off future purchases. The problem with a points-based

Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are

Building a loyal customer base isn’t something that happens overnight. It’s something that takes time, effort, and resources. A lot of which is spent on laying down foundations for your customer

Retaining players means retaining their interest. In a competitive space like sports betting and gaming providers, it’s incredibly hard to hold players’ interest, let alone their loyalty. Aggressive

The main reason customers stop engaging with a business is that they no longer see them as relevant. Relevant, in this context, is a broad term. It can include anything from they don’t like your

Customer engagement can be difficult to measure without the proper tools, resources, or know-how. Customer data platforms have been a massive help for businesses, but they are not the be all and end