A lot of industries are seeing a dramatic shift in customer behaviours and customer expectations. The result has caused businesses to struggle to keep customers in markets where, historically,

Customer retention is one of the biggest challenges facing many industries including eCommerce and sports, betting and gaming (SBG). Any industry that has built a model on heavy discounts,

Ninety percent of retailers use personalisation in one way shape or form. But using it at a basic level is not enough for it to have an effect on either your customers or your business. The ones who

Marketing automation tools are becoming an industry standard part of the marketer’s toolkit. Although for most, marketing automation is synonymous with email marketing. It’s forgivable as that’s

Online competition for eCommerce businesses is fierce. The amount of choice customers have makes it difficult to get them through your virtual doors. But just because they are through your doors

The main reason why customers churn is because they no longer see your site as relevant. That’s the marketing jargon at any rate. In simpler terms, your customers stop shopping with you because they