The quality of your leads can determine a lot about how successful your business is going to be. Your leads will determine how long the sales cycle is and how much money the prospect is going to

Text message marketing is a massively underutilised method of communication that meets the changing expectations of your customers. In eCommerce the ability to communicate with your customers is

Loyalty in eCommerce is hard to come by. Because your customers are driven primarily by considerations like price and free delivery, they go where the deals are. The fickle nature of online customers

In the eCommerce world, you need to convert as many customers as possible, as efficiently as possible. But sometimes businesses struggle and often wonder how to increase eCommerce sales. It’s hard to

Reducing lapsed customers isn’t always as easy as we’d like it to be. Those customers stopped shopping with you for a reason. Unfortunately for you, it’s difficult to know exactly what that reason

Marketing has always been a fast-paced industry. Trends and innovations rapidly become commonplace. This is mainly because marketers, by nature, are early adopters. They have to be because