Gathering first-party data from your app users Having a stock of rich, first-party data is the key to delivering relevant and rewarding experiences for your mobile app users. Collecting and

What B2C Marketers are looking for Working at the pointy end of our client engagement team I find that B2C marketers, across industries, are aligned on what they are looking for from their marketing

The rise of social media has totally changed the way in which we interact with each other. It also opened the door into a brand new world for advertisers, and they’ve certainly made the most out of

Our most recent update of the Xtremepush platform is now live, providing new functionality across two of the most important features; audience segmentation and the Journey Builder. Copy segments It

How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of

Images and Videos in Push Notifications A recent study found that the average person spends about 3 hours and 15 minutes of the day on their phone. Pair this with an additional 2 hours on your laptop