Want to reach audiences directly and personally? Running mobile messaging campaigns is one of the ways, then. This blog post will explore how to maximize their success through digital marketing

No matter what industry you work in, you want your customers to feel they are someone special to you. And what’s a better way to do this than by sending them tailor-fit recommendations and offers?

Imagine getting a little tap on the shoulder every time someone wanted to tell you something important. That’s what push notifications are like for your phone or computer – short, quick messages that

Mobile push notifications may revolutionize your marketing campaigns. But only when run well so that they are personalized, actionable, and relevant. Sounds challenging? The good news here – it’s not

Customers got used to having many channels to search for information, shop or ask customer support for help. For example, 67% of shoppers now expect a store will give them the option to purchase an

Many marketers use customer segmentation to make their marketing efforts even more successful. It is a great practice for delivering the most relevant content to people who are interested in their