Customer intelligence is like a box of chocolates – you never know what you’re going to get, but each piece of information can be a sweet surprise that can help you understand your customers better

You can attract and make your audience stay with your brand if you put some effort into your marketing strategy. And “some effort” could be real-time engagement. Even though the real-time approach

Having a single customer view is something that is highly sought after for a lot of businesses. Having a deep understanding of customer data will help businesses drive stronger marketing messages.

Single-page applications are slowly but steadily growing in popularity. They are much faster than traditional multi-page applications, easier to use, and so they can give an exceptional user

Marketing often feels like a dance, right? It’s all about making the right moves to catch people’s attention. That’s where cross channel campaign management – along with CCCM marketing – comes in.

Lifecycle marketing is about delivering personalized communication, nailing the timing, and taking care of your audience before and after conversion. Sounds idyllic, but we know some tricks to make