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Apple
Jul 8 2019
11 min
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app
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Blog post
Sep 6 2018
6 min
Ecommerce – How Push Notifications Can Boost Revenue, Engagement and Retention
The expectation is that sales within the Ecommerce industry in 2018 will be 112% more than they were in 2014 and again, by 2021 they are set to increase by 71% from 2018. (source) When a market shows
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Blog post
Jun 23 2015
1 min
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how
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Blog post
Apr 24 2014
1 min
iBeacon and Mobile Engagement in the Home
iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions
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audience targeting
Apr 16 2014
2 min
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon
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Blog post
Mar 28 2014
3 min
Brands effectively using Push Notifications
Following on from our previous blog post on popular brands getting on the Snapchat brandwagon including Tacobell, 16 Handles and McDonalds we’ve looked more at how brands effectively use push
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