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in-app messaging
May 28 2021
11 min
Mobile app engagement and retention
How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of
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android
Mar 25 2021
12 min
What are Push Messages?
What are Push Messages? Push messages, more commonly known as push notifications, are short, branded communications sent to a customer’s device. The goal of a push message is to capture your
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Apple
Jul 8 2019
11 min
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app
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audience targeting
Sep 21 2018
5 min
Navigating Multi-Channel Marketing for Ecommerce
Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the
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fintech
Sep 14 2018
5 min
Retail Banking – Connecting the Right Customer Journey
Mobile Banking has exploded over the last decade, and with an estimated 1.2 billion users worldwide (source) it has provided enormous opportunities for retail banks to create powerful customer
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audience targeting
Aug 23 2018
4 min
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why
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