When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer

Looking to make sense of your customer data? Meet customer data platforms, or CDPs for short. They’re the next step beyond traditional CRMs and a must-have tool for modern marketing. With a CDP, you

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.