Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and

Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases. So you need to deliver excellent service a

On average, customers are signed up for around 18 loyalty programmes. This includes brick-and-mortar and online stores. However, of those 18, customers only actively use nine of them. The reasons for