Marketing automation has become a staple of most marketing strategies. The ability to send high volumes of emails to customers with little or no human intervention saves considerable time. It has

Retaining customers in any competitive space is difficult. Unless you operate wafer thin margins and offer free delivery, it’s difficult to keep customers happy. Especially in such a price orientated

Although new customers are important, keeping the ones who are already spending with you is significantly more profitable. So much so that an existing customer will spend, on average, 67% more than a

Managing your customer base as an eCommerce business comes with a lot of challenges. Ensuring a steady flow of new customers and maintaining loyal customers is a delicate balance of marketing

Around three per cent of visits to eCommerce sites end with a completed purchase. The other 97% will leave or not follow through with their purchase. That’s a lot of abandoned carts. With the number

The success of email marketing campaigns can usually be attributed to three things: the objective, the audience and the ask – or CTA. Understanding why you’re creating the email campaign in the first