Marketing automation tools are becoming an industry standard part of the marketer’s toolkit. Although for most, marketing automation is synonymous with email marketing. It’s forgivable as that’s

Online competition for eCommerce businesses is fierce. The amount of choice customers have makes it difficult to get them through your virtual doors. But just because they are through your doors

The main reason why customers churn is because they no longer see your site as relevant. That’s the marketing jargon at any rate. In simpler terms, your customers stop shopping with you because they

Putting together the perfect message for your customer communications can often be a bit challenging. But in reality, it just comes down to a few things done well. The same goes for notifications,

Marketing automation has become a staple of most marketing strategies. The ability to send high volumes of emails to customers with little or no human intervention saves considerable time. It has

Retaining customers in any competitive space is difficult. Unless you operate wafer thin margins and offer free delivery, it’s difficult to keep customers happy. Especially in such a price orientated