Although new customers are important, keeping the ones who are already spending with you is significantly more profitable. So much so that an existing customer will spend, on average, 67% more than a

Managing your customer base as an eCommerce business comes with a lot of challenges. Ensuring a steady flow of new customers and maintaining loyal customers is a delicate balance of marketing

Around three per cent of visits to eCommerce sites end with a completed purchase. The other 97% will leave or not follow through with their purchase. That’s a lot of abandoned carts. With the number

The success of email marketing campaigns can usually be attributed to three things: the objective, the audience and the ask – or CTA. Understanding why you’re creating the email campaign in the first

Getting your customers to stick around is a tough task for any business. And when they do start to leave, coming up with ways to reduce customer churn rate can be even trickier. Why customers decide

In the face of push notifications, website pop-ups, and onsite messages, email marketing can feel less immediate than the more integrated options. A well-timed push notification can prevent an