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How first-party data is helping online publishers drive revenue and retention
I believe publishers can, and will, flourish in a post-cookie landscape. But to do so they must take action and embrace their first-party data. The background to all of this is obviously data privacy
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Growth Marketing for B2C Brands
Growth marketing is more important for B2C brands than ever Growth marketing comes in many forms, and anyone involved with marketing at some level is obviously driving growth. Or at least is aiming
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Xtremepush Platform Update: Enhanced file importing
The latest Xtremepush platform update has now been released. This time we’ve focused on improvements to file importing, simplifying both the manual and automated processes and giving you deeper
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Website Notifications
Website notifications go by a few names, but whether you know them as web pushes, browser pushes or desktop notifications (even though that one is not strictly accurate) it all refers to the same
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US mobile sports betting and casinos
Why US operators must nail the mobile betting and casino experience A strong mobile experience is essential to the long-term success of operators in the growing US online betting and casino market.
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Push Notifications: How to improve your campaigns
How much can you really improve your push notification campaigns? Push notifications are frequently high-performers, driving all sorts of use cases at multiple stages in a customer’s lifecycle.
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