What are APIs and Webhooks? APIs and webhooks are both ways of transferring, and synchronising data, between two otherwise separate and distinct systems. Within a modern techstack, containing a large

Our colleagues at the Association of Advertisers in Ireland (AAI) recently hosted a superbly well-researched webinar in conjunction with PwC. Entitled “The Future of Digital Marketing in a

What is Right Time Marketing? Right time marketing is an approach to digital engagement built around automated, personalised campaigns delivered at the optimal moment, with the goal of maximising

November 2020 Product Update: The platform update for November has been released, giving you the ability to create workflows within the Campaign creation suite, and adding a new Audience Explorer

For the second year in a row, Xtremepush features prominently in the Gartner Magic Quadrant for Mobile Marketing Platforms. The 2020 edition sees us positioned as the highest-ranked Challenger,

It’s the end of the (digital targeting) world as we know it We’re not scaremongering, this is really happening. The established model of digital acquisition, built around targeted advertising fueled