What do marketers and therapists have in common? Drum roll They both regularly have to deal with their customers’ abandonment issues. Cymbal crash Across every industry, from the largest online

What is Send Time Optimisation? Send Time Optimisation (STO) is a method of analysing historical campaign engagement data to determine the ideal send time of the next campaign, at an individual

It’s possible to grow your email list quickly. There are even articles out there claiming they’ve got “100 easy ways” to do just that. If you’re sceptical, I don’t blame you. Although you never know,

Switching email service provider (ESP) has never been easier. If you’re reading this article then it’s obviously something you’re considering. Some marketers are reluctant to do so, anxious that they

What is email deliverability rate? Your email deliverability rate is a measurement of how many of the emails you send actually get delivered to the intended recipients’ inboxes. It’s also referred to

Privacy by Design (PbD) is a concept that governs the way in which personal data is collected, stored and used. It speaks to both technical and organisational requirements. Any software or process