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customer experience
Jan 21 2020
7 min
Enhancing your Mobile Marketing Strategy for 2020
How to assess your current mobile marketing strategy It can be difficult to gauge the efficacy of your current mobile marketing strategy in relation to what competitors and industry leaders are
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Blog post
Jan 15 2020
8 min
Permission Marketing Tips for Mobile Campaigns
What is Permission Marketing? The phrase “Permission Marketing” was officially coined in Seth Godin’s seminal book ‘Permission Marketing: Turning Strangers into Friends and Friends into Customers’.
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customer experience
Jan 9 2020
10 min
Mobile Marketing Platforms (MMPs): What should you be looking for in a provider?
What is a Mobile Marketing Platform? Mobile Marketing Platform (MMP) is a term for any software solution that is purpose-built to facilitate and optimise mobile marketing communications. MMPs are
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Blog post
Dec 12 2019
7 min
Calculating Customer Lifetime Value: The Old-School Method vs Predictive Modelling
What is Customer Lifetime Value (CLV)? Customer Lifetime Value is the average expected profit a business makes on each customer. It’s based either on historical figures or if you have the right
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customer experience
Nov 15 2019
9 min
Why banks are in danger of becoming irrelevant. (And what they can do about it.)
Traditional banks are at a crossroads. The digital disruption that we’ve seen sweep across other verticals, from ride-hailing in transport to streaming in media, has finally come for the banking
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Blog post
Nov 8 2019
8 min
What is the Impact of Customer Data Silos and How Can You Fix The Problem?
What are customer data silos? A data silo is an unintentionally isolated source of data that is only accessible to a single department. Within the context of large organisations, where there are
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