We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play

What is a mobile-first approach to marketing? Mobile-first, or mobile-centric, marketing is about making your brand’s mobile touchpoints the focus of your efforts, curating personalised, real-time

It’s almost that time of year again, Cyber Weekend. Black Friday falls on November 27th, with the weekend of discounts and special offers set to run right through to Cyber Monday on December 30th.

When weighing up the value of investing resources in SMS marketing campaigns, one figure stands out. A 98% open rate. The stat speaks for itself, but let’s put it in context; it’s almost 5 times

What is in-app messaging? In-app messages are delivered to the customer while they are using the app. This means you are connecting with your audience at the perfect time; when they have already

One to one marketing defined One to one marketing is the tailoring of customer communications based on the recipient’s individual preferences and behavioural history. It’s also referred to as