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blog-post

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customer experience
Jan 9 2020
10 min
Mobile Marketing Platforms (MMPs): What should you be looking for in a provider?
What is a Mobile Marketing Platform? Mobile Marketing Platform (MMP) is a term for any software solution that is purpose-built to facilitate and optimise mobile marketing communications. MMPs are
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Blog post
Dec 12 2019
7 min
Calculating Customer Lifetime Value: The Old-School Method vs Predictive Modelling
What is Customer Lifetime Value (CLV)? Customer Lifetime Value is the average expected profit a business makes on each customer. It’s based either on historical figures or if you have the right
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customer experience
Nov 15 2019
9 min
Why banks are in danger of becoming irrelevant. (And what they can do about it.)
Traditional banks are at a crossroads. The digital disruption that we’ve seen sweep across other verticals, from ride-hailing in transport to streaming in media, has finally come for the banking
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Blog post
Nov 8 2019
8 min
What is the Impact of Customer Data Silos and How Can You Fix The Problem?
What are customer data silos? A data silo is an unintentionally isolated source of data that is only accessible to a single department. Within the context of large organisations, where there are
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customer experience
Nov 1 2019
7 min
In-play Betting and Real-Time Engagement for Sportsbooks
We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play
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customer experience
Oct 24 2019
11 min
How to develop a mobile-first approach to marketing
What is a mobile-first approach to marketing? Mobile-first, or mobile-centric, marketing is about making your brand’s mobile touchpoints the focus of your efforts, curating personalised, real-time
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