What is the app inbox? An app inbox is exactly what it sounds like; an inbox (similar to email) that lives within your mobile app! Essentially, it gives you the ability to send persistent messages to

What are we trying to achieve with our web push campaign? When thinking up new use cases and campaigns, the primary question to answer is; what business goal does this web push help us achieve? Or,

What is dynamic content? Dynamic content is information that can change! It’s a line of code written into a webpage or digital marketing message that automatically varies the copy or image displayed

Email, SMS or push notifications: which one should you prioritise? It could be seen as a battle of the old guard (SMS and email) versus the relative new-comers (web browser and app push

iGB Live! 2019 is in the books. It was another packed-out event organised by the team at iGaming Business. Running from Tuesday 14th to Friday 17th July at the RAI, Amsterdam, the event hosted

Web push notifications are a relatively simple and cost-efficient means of engaging with website visitors and remarketing to existing customers. When used correctly they can offer a better ROI than