What is in-app messaging? In-app messages are delivered to the customer while they are using the app. This means you are connecting with your audience at the perfect time; when they have already

One to one marketing defined One to one marketing is the tailoring of customer communications based on the recipient’s individual preferences and behavioural history. It’s also referred to as

What is the app inbox? An app inbox is exactly what it sounds like; an inbox (similar to email) that lives within your mobile app! Essentially, it gives you the ability to send persistent messages to

What are we trying to achieve with our web push campaign? When thinking up new use cases and campaigns, the primary question to answer is; what business goal does this web push help us achieve? Or,

What is dynamic content? Dynamic content is information that can change! It’s a line of code written into a webpage or digital marketing message that automatically varies the copy or image displayed

Email, SMS or push notifications: which one should you prioritise? It could be seen as a battle of the old guard (SMS and email) versus the relative new-comers (web browser and app push