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ICE London: Round-up of Xtremepush’s most discussed topics at ICE 2019
Victor Sevciuc is Business Development Manager at Xtremepush and is one of our Sports Betting & Gaming specialists. Victor attended ICE London at the start of the month and found there were three key
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Brand Identity: Keeping the brand consistent across Multi-Channel Marketing Campaigns
Consistent branding across marketing channels is imperative, and we are not just talking logos. Brand identity flows from the aesthetics of your campaigns through to the message, tone and pitch.
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Customer-Data Warfare: How banks can create better experiences and fire back against the challengers
At a recent European Digital Banking Summit, our CTO Kevin Collins told an anecdote from his personal experience that underlines the threat to incumbent banks posed by the challengers. As he was
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Why Facebook Messenger is your next best engagement channel…
Ever since the emergence of social media, brands have been quick to utilise these platforms to promote their products and services. Social Media platforms have mostly obliged by providing brands with
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Using Marketing Analytics To Improve Your Marketing Campaigns
Marketing Analytics are often spoken about and will rarely be completely ignored by marketers. How aware are you of your own analytics and are they, in fact, holding your marketing campaigns
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Getting ahead with Multichannel Marketing
Not getting the right results from current marketing channels, not sure on the right approach? How often do marketers stop and think about their campaigns? I mean really stop and have a full review.
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