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audience targeting
Sep 21 2018
5 min
Navigating Multi-Channel Marketing for Ecommerce
Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the
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fintech
Sep 14 2018
5 min
Retail Banking – Connecting the Right Customer Journey
Mobile Banking has exploded over the last decade, and with an estimated 1.2 billion users worldwide (source) it has provided enormous opportunities for retail banks to create powerful customer
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Blog post
Sep 6 2018
6 min
Ecommerce – How Push Notifications Can Boost Revenue, Engagement and Retention
The expectation is that sales within the Ecommerce industry in 2018 will be 112% more than they were in 2014 and again, by 2021 they are set to increase by 71% from 2018. (source) When a market shows
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audience targeting
Aug 23 2018
4 min
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why
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Blog post
Jul 20 2018
8 min
Shopping Cart Abandonment: Re-engage users with Multi-Channel Engagement Marketing
Shopping cart abandonment impacts all brands online. Who hasn’t abandoned a basket at some point? There are many reasons as to why this might occur. Simply leaving this a just one of those things is
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Blog post
Dec 20 2017
3 min
Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over
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