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Shopping Cart Abandonment: Re-engage users with Multi-Channel Engagement Marketing
Shopping cart abandonment impacts all brands online. Who hasn’t abandoned a basket at some point? There are many reasons as to why this might occur. Simply leaving this a just one of those things is
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Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over
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How Beacon Technology can transform the Banking Industry
Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based
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Facebook Messenger: Engage Users at Speed and Scale
As Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, we take a look at how best to introduce this for your
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The Importance of Web Push Notifications for Retailers
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages.
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GDPR and what it means for Email Marketing
From the 25th of May 2018, the new General Data Protection Regulation (GDPR) will have a direct impact on any business or organisation that uses personal data belonging to EU citizens. If you use
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