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A Data-Driven Approach to Marketing
John Best, founder of Best Innovation Group (BIG), is a recognised thought leader and visionary of technology advancements and financial application development within the financial services
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GDPR – The Practicalities of a New Reality
There are now about 380 days until GDPR is ‘the new reality’ and becomes law across the EU Member States. Companies are carefully reviewing the legislation, working to understand what GDPR will mean
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Survive and Thrive in the new GDPR environment
There is much talk right now across many industry verticals from Financial Services and Fintech to Transport and Retail about the General Data Protection Regulation (GDPR) Many articles reference the
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Web Push: Increase engagement by 20%
Xtremepush launched Web Push over a year ago which at the time was a very new channel. Since then the technology has matured and become a popular channel, particularly with verticals like online
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Message Templates: Key benefits of creating message templates
Message templates are an exciting, free feature on the Xtremepush platform. Once created and saved, templates can be used in all campaigns across all of our channels – Push, Web Push, Inbox, Emails
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In-App Messaging 101: How to Drive Consistent Mobile Engagement
In today’s increasingly complex mobile marketing landscape, it is an ongoing challenge to continually build customer engagement and minimise the risk of churn. Marketers have numerous mobile
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