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iOS 10 – What it means for your Mobile App
At its Worldwide Developer Conference in June, Apple announced several updates in iOS 10 that will have a significant impact on mobile marketing and offer exciting new engagement opportunities to
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5 Key Ingredients to Email Marketing Success in the Mobile Era
Email marketing is one of the most powerful communication channels to reach out and engage customers across multiple devices. It’s a great medium to boost brand awareness and deliver rich targeted
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How Beacons will revolutionise the Shopping Mall Experience
Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers
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Mobile Banking & Key Ways to deliver Frictionless Customer Experiences
79% of North American financial consumers consider their banking relationship to be purely transactional, according to a recent Accenture study. When customers now think about what their bank offers
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5 Reasons why the App Inbox is the Perfect companion to Push Messaging
Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have
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Streamlining the Customer Onboarding Process in Digital Banking
The delivery of personalised customer experiences at scale across all customer touchpoints has significant revenue potential for financial institutions. We now live in an age where instant
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