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Blog post
Apr 7 2016
3 min
Importance of Proximity Retargeting for Location Based Marketing
Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar
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fintech
Mar 15 2016
2 min
Digital Reinvention: Fintech & The Future of Banking
The traditional business model of banking is being turned on its head with the advent of mobile-first technologies, the growing impact of blockchain and the challenge of connecting with a new
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Blog post
Feb 18 2016
5 min
How to Convince your App Users to Opt In for Push Notifications
Push notifications are a vital component of app engagement. It’s what allows you to directly reach and re-engage your users even when they are not using your app. What’s more, users who opt-in for
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Blog post
Jan 19 2016
3 min
How Publishers can Leverage Proximity to Boost Ad Revenue
With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging
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enterprise
Jan 12 2016
2 min
6 Ways Airports can make the most of Proximity Marketing
Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate
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Blog post
Dec 3 2015
3 min
Web Push Notifications – 7 Best Practices to Success
With the arrival of web push, marketers now must consider how best to interact and engage with their consumers via the mobile and desktop web. Notifications are an essential part of the mobile
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