The current generation of bluetooth low energy Beacons for proximity engagement (iBeacons etc.) provide brands with endless opportunities to engage customers with contextually relevant messaging.

The mobile game ecosystem is rife with opportunities for targeted marketing of key audience groups. Already a $25 Billion industry, industry analysts predict it to surpass console revenue in 2015 and

If you think Mobile Marketing Automation is the preserve of game developers and startup Apps – you would be wrong. Major enterprises, from leading media organisations to financial institutions, are

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential

Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key

The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as