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android
Sep 8 2015
3 min
Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps
Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new
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Blog post
Sep 3 2015
2 min
Layering Beacons in Retail: Coke’s Cinema Trial paves the way
Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to
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Blog post
Sep 2 2015
1 min
Xtremepush: Our Global Rebrand
After 18 successful months in the market, with major international client wins in the retail banking, media, sports, government agencies and entertainment sectors, we felt there was a need for a
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audience targeting
Aug 27 2015
3 min
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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Blog post
Aug 25 2015
1 min
6bn in Lost Mobile Revenue: Why Mobile Analytics and Engagement are essential if you want to win big
According to a recent study by Jumio, more than half of UK smartphone owners (55%) have abandoned a mobile transaction because of usability issues, slow load times, poor check out experience and
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Blog post
Jul 24 2015
2 min
The importance of funnels analysis for your app
In order to make an in-app purchase, complete a form, process a payment, every app user must go through a series of steps in order to reach a final point where they have completed their user journey.
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