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Mobile App Marketing- 5 Key Strategies to Success
Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key
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Wearables 2016: The future of Mobile Marketing & Analytics
The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as
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Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps
Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new
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Layering Beacons in Retail: Coke’s Cinema Trial paves the way
Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to
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Xtremepush: Our Global Rebrand
After 18 successful months in the market, with major international client wins in the retail banking, media, sports, government agencies and entertainment sectors, we felt there was a need for a
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Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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