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Blog post
Jul 9 2015
2 min
The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile.
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Blog post
Jun 23 2015
1 min
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how
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Bank
Apr 9 2015
2 min
8 Ways Beacons will transform Retail Branch Banking
iBeacon in Banking is getting hot. We’ve listed some potential use cases that financial service firms are showing real interest in. 1. Welcome Communication: As customers pass or enter a branch, the
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Blog post
Oct 31 2014
2 min
Engagement through in-app push notifications is a key driver of app retention
In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become
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Blog post
Oct 29 2014
3 min
Abandoned carts and push notifications
Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile
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Blog post
Oct 21 2014
3 min
Why a Mobile Marketing Strategy is essential this Christmas
The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic
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