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Apple’s Mobile Payments and Proximity Purchasing using iBeacon
The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can
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iOS 8 triggers changes to Location Notifications
Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable
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Top Ten Irish Apps in 2014
Irish Apps have come a long way. Four years ago the top ten favourite Irish Apps as announced by joe.ie in 2011, included a Carlow Weather App. According to the reviews of the App “We’ve never seen a
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iOS 8 and Mobile Engagement
Some of the 200 million current owners of an iPhone 5, 5S or 5C will be updating their operating system after Apple’s announcement that iOS 8 will be available to download on your iPhone or iPad on
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5 Brands using Snapchat to Engage their Target Audiences
Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat
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App Usage overtakes TV Time
Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in
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