Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying

The way your customers behave while using your site can tell you a lot about how you are performing. An understanding of customer engagement and, therefore, what is going right is always good to

Loyal customers are great. They not only spend more and more often than your other customers, but they’ll champion your brand while they do it. Customer loyalty, then, is arguably the silver bullet

Research suggests that only 40% of players still use betting apps a month after downloading them. And only 10% are still using it after 6 months. While player experience or issues with the app could

Most, if not all, sports betting and gaming operators use VIP programmes to boost player retention. The exclusivity and value these VIP programmes represents varies wildly with some operators

Building out any engagement strategy begins with how well you treat and understand your data. And storing it under one roof in a customer data platform helps massively. Data is commonly dispersed