Understanding your customers all comes down to your data and a tool, customer data platform, that helps you to understand it. If you’ve pulled in all the information you have about your customers,

Most businesses strive towards building a loyal customer base. A core of customers who come back time and again. However, despite strategies around loyalty, not enough is being done to nurture

As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it

Guest Post A lot has been written about omnichannel strategies and their implementation. The shift to a focus on customer experience in eCommerce is also well on its way. Yet, many businesses still

Looking at how engaged your customers are with your business is a big reflection on marketing performance. Your data does a lot of the groundwork for your campaigns. So if you’re not using a customer

Brands these days often struggle to create effective messaging. Without the right messaging, you could be losing customers to businesses that provide a better customer experience. Customer