Expectations amongst customers to be understood by businesses on a deeper level has risen massively in recent years. Some businesses have been slow to identify this and as a result, their customer

SMS marketing is one of the most direct ways of communicating with your customers. It’s hard to ignore that buzz in your pocket and people are often on their phone more than they are not these days.

64% of customers expect tailored engagement when it comes to dealing with businesses. So sending batch and blast messages in your campaigns doesn’t cut it. Customer segmentation is now more important

Getting the most out of your SMS marketing campaigns isn’t as hard as you might think. They are just as easy to set up and deliver results as any other campaign you run on other channels. However,

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very

In this current climate, customer loyalty and retention has become more difficult to earn. They have hundreds of options available and high expectations from each business they deal with. These high