Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you. However, a nice-looking website, decent

Whether it’s emails, push notifications or SMS, the goal of the majority of your marketing campaigns is to increase your sales. Other campaigns might focus on customer or player retention but in the

Whatever industry you’re in, understanding your customer lifetime value is essential to the long term health of your business. Improving customer lifetime value is essential to the growth of your

The nature of customer engagement is changing. Customer expectations are at an all-time high following an unprecedented shift in customer behaviour. Alongside demands for low prices, free shipping

A lot of unseen effort goes into creating great customer experiences, especially when it comes to customer engagement. It can be challenging as you need to effectively and carefully plan every stage

Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like.