The main reason customers stop engaging with a business is that they no longer see them as relevant. Relevant, in this context, is a broad term. It can include anything from they don’t like your

Customer engagement can be difficult to measure without the proper tools, resources, or know-how. Customer data platforms have been a massive help for businesses, but they are not the be all and end

A lot of industries are seeing a dramatic shift in customer behaviours and customer expectations. The result has caused businesses to struggle to keep customers in markets where, historically,

Customer retention is one of the biggest challenges facing many industries including eCommerce and sports, betting and gaming (SBG). Any industry that has built a model on heavy discounts,

Ninety percent of retailers use personalisation in one way shape or form. But using it at a basic level is not enough for it to have an effect on either your customers or your business. The ones who

Marketing automation tools are becoming an industry standard part of the marketer’s toolkit. Although for most, marketing automation is synonymous with email marketing. It’s forgivable as that’s