B2C Martech Trends and Recommendations for 2021 & 2022 The impact of the global pandemic on the martech landscape has been significant. Marketing leaders are feeling the pressure to deliver key

What is Mail Privacy Protection? In June, Apple announced that it would be rolling out Mail Privacy Protection as part of its Mail App in the forthcoming iOS15, macOS Monterey and iPadOS15 updates

On June 30th, Xtremepush hosted an in-depth, practical webinar focusing on how brands in the Hospitality and Leisure industry can increase their revenue through intelligent, data-driven and

The Use of SMS in Sports Betting & Gaming It’s almost irresistible to ignore that buzz in your pocket. The majority of the world these days are more than eager to go straight for their phone when

Gathering first-party data from your app users Having a stock of rich, first-party data is the key to delivering relevant and rewarding experiences for your mobile app users. Collecting and

What B2C Marketers are looking for Working at the pointy end of our client engagement team I find that B2C marketers, across industries, are aligned on what they are looking for from their marketing