iGaming comes with a couple of metrics and analysis, and one of the most insightful among these is RFM analysis. Standing for Recency, Frequency, and Monetary value, RFM analysis is a powerful tool

iGaming relies on many innovative strategies to captivate and retain users, but one of the most effective is the integration of a gamification engine. Such advanced software transforms traditional

From all of the challenges that game developers and publishers face in the dynamic world of mobile gaming, managing new player churn stands out as particularly crucial. In 2023, as the gaming

We recently hosted our second annual event at Southbank Centre, in London. The goal was to dive deep into where iGaming is headed in the future. Livescore Group, Superbet, Kwiff, and EveryMatrix came

The sports betting and gaming industry in the United States is undergoing a significant transformation. This change is largely driven by the increasing number of states legalizing and regulating

Today, billions of people use their mobile phones every single day, for hours on end, making mobile devices an indispensable part of modern life. This widespread usage presents a unique opportunity