It’s the end of the (digital targeting) world as we know it We’re not scaremongering, this is really happening. The established model of digital acquisition, built around targeted advertising fueled

What is Identity Resolution? Identity resolution sits at the core of modern digital engagement, allowing organisations to create accurate, unified customer profiles that span behaviour and

RIP the Martech stack The martech stack, as we know it, is dead. The exact time of death is unknown, but it was sometime recently. The coroner’s report says it had been suffering for quite a while.

What is Customer Data Management in 2020? Customer Data Management is a holistic framework that governs the way an organisation collects, stores, unifies, cleans and activates (or makes use of) the

The future of permission marketing and consent is very clear. Or at least, it is to us. Apple’s recent announcement that the next update to their iOS operating system would include a mandatory opt-in

It wasn’t always like this Amidst the near-constant criticism of the banking industry’s technical debt, we should remember one simple fact; this sector was once renowned for its innovation and