Creating customer segments is all about dividing your audience into smaller groups based on things they have in common. Naturally, you can do this by age, location, gender and other demographic

Marketers have been relying on third-party data to help them create personalized experiences for their customers for long years – but their time is ending. And while Google keeps postponing the date

We’ve just released the platform update for June. This month we have focused primarily on our campaign analytics pages, improving the U.I. and U.X. in a number of intuitive and helpful ways. In

What are Web Push Notifications? Web Push Notifications are certainly not a new marketing and engagement channel, but there is still a huge amount of uncertainty about what is, the value it offers

With professional sports leagues around the world either getting back underway or putting clear timelines in place to start the new season, the sports betting industry now needs to switch its focus

What is the Single Customer View? Single Customer View (SCV) is the consolidation of all the data a brand has on an individual customer, across all of the channels and touchpoints they interact with