What is Send Time Optimisation? Send Time Optimisation (STO) is a method of analysing historical campaign engagement data to determine the ideal send time of the next campaign, at an individual

It’s possible to grow your email list quickly. There are even articles out there claiming they’ve got “100 easy ways” to do just that. If you’re sceptical, I don’t blame you. Although you never know,

What is email deliverability rate? Your email deliverability rate is a measurement of how many of the emails you send actually get delivered to the intended recipients’ inboxes. It’s also referred to

Privacy by Design (PbD) is a concept that governs the way in which personal data is collected, stored and used. It speaks to both technical and organisational requirements. Any software or process

How to assess your current mobile marketing strategy It can be difficult to gauge the efficacy of your current mobile marketing strategy in relation to what competitors and industry leaders are

What is a Mobile Marketing Platform? Mobile Marketing Platform (MMP) is a term for any software solution that is purpose-built to facilitate and optimise mobile marketing communications. MMPs are