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customer-experience

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customer experience
Nov 15 2019
9 min
Why banks are in danger of becoming irrelevant. (And what they can do about it.)
Traditional banks are at a crossroads. The digital disruption that we’ve seen sweep across other verticals, from ride-hailing in transport to streaming in media, has finally come for the banking
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customer experience
Nov 1 2019
7 min
In-play Betting and Real-Time Engagement for Sportsbooks
We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play
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customer experience
Oct 24 2019
11 min
How to develop a mobile-first approach to marketing
What is a mobile-first approach to marketing? Mobile-first, or mobile-centric, marketing is about making your brand’s mobile touchpoints the focus of your efforts, curating personalised, real-time
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customer experience
Sep 17 2019
9 min
In-app messages for mobile marketers
What is in-app messaging? In-app messages are delivered to the customer while they are using the app. This means you are connecting with your audience at the perfect time; when they have already
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Apple
Jul 8 2019
11 min
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app
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customer experience
Jan 7 2019
9 min
Customer-Data Warfare: How banks can create better experiences and fire back against the challengers
At a recent European Digital Banking Summit, our CTO Kevin Collins told an anecdote from his personal experience that underlines the threat to incumbent banks posed by the challengers. As he was
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