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How Publishers can Leverage Proximity to Boost Ad Revenue
With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging
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Layering Beacons in Retail: Coke’s Cinema Trial paves the way
Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to
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The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile.
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8 Ways Beacons will transform Retail Branch Banking
iBeacon in Banking is getting hot. We’ve listed some potential use cases that financial service firms are showing real interest in. 1. Welcome Communication: As customers pass or enter a branch, the
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Our Recent Presentation about iBeacon Tech at an Apple event
XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their
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5 Industries iBeacon has taken off in
iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an
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