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ibeacon

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Blog post
Oct 7 2014
3 min
Apple’s Mobile Payments and Proximity Purchasing using iBeacon
The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can
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Blog post
Apr 24 2014
1 min
iBeacon and Mobile Engagement in the Home
iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions
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audience targeting
Apr 16 2014
2 min
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon
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Blog post
Apr 3 2014
3 min
Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting
Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally
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Blog post
Mar 28 2014
3 min
Brands effectively using Push Notifications
Following on from our previous blog post on popular brands getting on the Snapchat brandwagon including Tacobell, 16 Handles and McDonalds we’ve looked more at how brands effectively use push
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audience targeting
Feb 19 2014
2 min
How iBeacons will Revolutionise Mobile Engagement
What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6
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