An emoji speaks a thousand words. You seldom see a sentence written online without a face with hearts for eyes or its tongue sticking out. The use of emojis is now an incredibly popular way to

How to Create a Successful Customer Engagement Strategy Your customer is the most important part of your business. That’s a fact. Having the best possible relationship with them is imperative in the

Gathering first-party data from your app users Having a stock of rich, first-party data is the key to delivering relevant and rewarding experiences for your mobile app users. Collecting and

How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of

What is Right Time Marketing? Right time marketing is an approach to digital engagement built around automated, personalised campaigns delivered at the optimal moment, with the goal of maximising

Creating customer segments is all about dividing your audience into smaller groups based on things they have in common. Naturally, you can do this by age, location, gender and other demographic