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location-marketing

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Blog post
Apr 7 2016
3 min
Importance of Proximity Retargeting for Location Based Marketing
Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar
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Blog post
Sep 22 2015
4 min
5 Retail Brands who Excel in the Art of Push Notifications
The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential
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Blog post
Sep 15 2015
3 min
Mobile App Marketing- 5 Key Strategies to Success
Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key
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Blog post
Sep 3 2015
2 min
Layering Beacons in Retail: Coke’s Cinema Trial paves the way
Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to
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audience targeting
Aug 27 2015
3 min
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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