Buyer’s Handbook for Mobile Marketing Platforms

If you’re currently researching Mobile Marketing Platforms (MMPs), or are simply interested in learning more about them, then this guide is for you.

It explores the diverse range of capabilities and functionality that Mobile Marketing Platforms offer, as well as looking at where this solution can fit into your existing tech stack.

Download this guide to learn:

• What a Mobile Marketing Platform is and how it can add value to your business 
• Why an MMP is essential for mobile-centric engagement campaigns
• How MMPs integrate seamlessly with your existing analytics and CRM solutions
• How MMPs differ from Multichannel Marketing Hubs
• The core criteria to assess different vendors in the marketplace