Mobile Marketing Case Studies

Xtremepush work with the world’s leading enterprise brands across many sectors including banking, sports, media, retail, entertainment, and travel.

BetBright

BetBright are a leading online gambling group that operate in the UK and Ireland. They launched their app as an additional channel to consolidate how their customers interacted with them. As the Mobile App is an important channel in the gaming industry, BetBright needed a marketing platform which would allow them to progress in their industry and remain at the forefront of their customer’s mind.

TBC Bank

TBC Bank is one of the best-known and most trusted brands in Georgia. Our secure and fully scalable iBeacon marketing solution was chosen by TBC Bank to enable them to provide precise location-based engagement to customers in their 200 retail branches. TBC Bank chose xtremepush due to their enterprise-grade bank security and fully integrated, end-to-end solution.

Leinster Rugby

Leinster Rugby is one of Ireland’s leading professional rugby teams. Xtremepush’s powerful location-targeting technology was chosen to enhance the match day experience for fans. Leinster have been using iBeacons to engage with fans by offering them the chance to upgrade their seats at the match. The response has been phenomenal with over 25% conversion rate.

Best Approach

Best Approach develops custom apps for over 250 golf courses in the U.S. When tasked with delivering an event app for the PGA CareerBuilder Challenge 2016, they wanted to provide the ultimate fan experience. The aim was to deliver targeted communications to visitors based on their exact location within the course. Using location-targeted campaigns they reported a 40% increase in downloads compared to previous PGA event apps.

ANVIL

Anvil is the essential partner for any company doing business overseas or in unfamiliar environments. Global Threat and Risk Intelligence is critical for multinational brands operating in an uncertain world. The issue facing Anvil was how to deliver the right information at the right time to protect their clients’ employees and assets from global threats and incidents. Choosing xtremepush enabled them to target users by geo-location and deliver instant notification based on their unique user profile.

The Irish Independent

The Irish Independent is Ireland’s best selling newspaper and leading digital news provider. Their app provides readers with quick, free, up-to-date access to breaking news, as well as stories from all sections of Independent.ie. Using xtremepush they were able to analyse their app users, segment their audience, engage in a relevant manner and deliver breaking news. Their app engagement has risen by over 300%.

JOBBIO

Jobbio is an online and mobile careers platform with over 3,000 companies and over 100,000 talent signing up every month. Jobbio partnered with xtremepush in order to increase engagement using Web Push Notifications. This allowed Jobbio to instantly communicate with their users by sending personalised job alerts direct to their browser. The conversion rate has been over 50% with users directly applying for relevant positions from the notifications they have received.

7-Eleven

7-Eleven is the world’s largest convenience retailer. They selected the xtremepush platform to drive customer loyalty through the gamification of social sharing. Using our app analytics 7-Eleven can understand who is using their app, when they are most engaged and what their preferences are. They created personalised app engagement scenarios through Push Notifications and In-App Messaging. This engagement allows 7-Eleven to drive mobile purchases and boost user retention.

Where It’s Live (WiL)

WiL is a sports and entertainment app. Users download the app to locate where is showing a game live or where there is live entertainment, karaoke, comedy, music, etc. WiL partnered with Heineken to run a location-specific promotion during key sports events in selected venues. Using xtremepush’s location-targeting technology WiL could target their users with real-time messaging. This led to a 205% increase in in-app traffic and an 82% promotion conversion rate.

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