Android

When to send app push notifications. A practical guide.

by Gerard Adlum • 8th July 2019
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of engagement between your brand and your app users. Marketers who [...]

amazon underground

Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps

by Una Lawlor • 8th September 2015

Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new monetization model where they pay developers directly based on the amount of time their app is used, in exchange for waiving their normal download […]