Apps

in-app messaging

In-App Messaging 101: How to Drive Consistent Mobile Engagement

by Una Lawlor • 25th August 2016

In today’s increasingly complex mobile marketing landscape, it is an ongoing challenge to continually build customer engagement and minimise the risk of churn. Marketers have numerous mobile engagement channels at their disposal, such as push notifications, email, message centers and in-app messaging, to reach out and connect with their audience. The problem is how do […]


Enterprise app

Enterprise Mobile Marketing Automation you can bank on

by Dr. Kevin Collins • 1st October 2015

If you think Mobile Marketing Automation is the preserve of game developers and startup Apps – you would be wrong. Major enterprises, from leading media organisations to financial institutions, are leading the charge in this space — and winning key market-share in their verticals. When it comes to mobile marketing automation, enterprises are faced with […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


mobile app marketing

Mobile App Marketing- 5 Key Strategies to Success

by Robbie Sexton • 15th September 2015

Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key areas you need to focus on in order to succeed:   1. Analyse your user engagement Having a clear view on what users […]


amazon underground

Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps

by Una Lawlor • 8th September 2015

Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new monetization model where they pay developers directly based on the amount of time their app is used, in exchange for waiving their normal download […]


The Days of Hitting and Hoping as a Marketeer are Gone

by Tommy Kearns • 9th July 2015

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]


What Is Mobile Marketing Automation?

by Eoin Moore • 23rd June 2015

There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]


App Usage overtakes TV Time

by xtremepush • 19th November 2014

Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in the US by 9.3%, up from 2 hrs 42 minutes to 2 hrs 57 minutes. And that’s just over the past […]


Engagement through in-app push notifications is a key driver of app retention

by xtremepush • 31st October 2014

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]


Our Recent Presentation about iBeacon Tech at an Apple event

by xtremepush • 16th October 2014

XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their interactions with enterprise applications. There were speakers from other market leaders such as Cisco Meraki and Plantronics discussing how mobility is changing the modern […]