Blog post

Why Airlines should use Push notifications

Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy

by Lauren McClean • 20th December 2017

The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right […]


How beacon technology can transform the Banking Industry

How Beacon Technology can transform the Banking Industry

by Lauren McClean • 18th December 2017

Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]


Messenger blog

Facebook Messenger: Engage Users at Speed and Scale

by Susan Moran • 21st November 2017
As Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, we take a look at how best to introduce this for your enterprise brand and showcase some of the best business use cases. The power of Facebook Messenger Bots, according to Activate Technologies, is that they take advantage [...]

Web push notifications for retailers

The Importance of Web Push Notifications for Retailers

by Lauren McClean • 15th November 2017
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages. Notifications can be delivered when the user is on the website or more effectively when they have left the website and are browsing elsewhere. This [...]

GDPR Email Marketing

GDPR and what it means for Email Marketing

by Lauren McClean • 9th November 2017
From the 25th of May 2018, the new General Data Protection Regulation (GDPR) will have a direct impact on any business or organisation that uses personal data belonging to EU citizens. If you use email marketing for your business, it is vital that you understand the new European law concerning data privacy. What is GDPR? [...]

Xtremepush: Interactive Push Notifications

Interactive Push Notifications: Innovative Business Use Cases

by Victor Sevciuc • 1st November 2017
Interactive Push Notifications are becoming more popular and sophisticated than ever before. Here we take a look at what Interactive Push Notifications are, why businesses should use them and introduce a number of innovative business use cases which are currently live across a number of different verticals. What are Interactive Push Notifications? Interactive Push Notifications [...]

Xtremepush Use cases series: Basket Recovery

The Xtremepush Use Case Series: Basket Recovery in the Retail Industry

by Lauren McClean • 19th October 2017
In the final business use case of our four-part series, we look at basket recovery and how Xtremepush can help retailers reduce web cart abandonment through Push Notifications on web and app. Use Case Series: Basket Recovery in the Retail Industry In this example, the customer selected their item and placed it in the basket but [...]

Geofencing

Geofencing vs iBeacons: Which best suits your Business?

by Victor Sevciuc • 18th October 2017
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]

Cart Recovery

The Xtremepush Use Case Series: Cart Recovery for the Sports Betting & Gaming industry

by Lauren McClean • 12th October 2017
For the past two weeks, Xtremepush have been bringing you videos from their new four-part business use case series. This weeks video showcases how online cart recovery can be achieved in the Sports Betting and Gaming Industry in one effortless step. In this example, the user has already made their selections and added them to [...]

Xtremepush: Top 10 Marketing Automation Solution Provider 2017

by Lauren McClean • 11th October 2017
Feature article on Xtremepush in the latest edition of Marketing Tech Outlook as they announce the 2017 Top 10 Marketing Automation Providers. Powering Contextually Relevant Customer Engagement Modern day businesses leave no stone unturned in reaching out to their customers. They use every means from websites to browser push messaging for engaging customers, however understanding consumer [...]