Blog post

Retail Banking – Connecting the Right Customer Journey

by Rupert Adam • 14th September 2018

Mobile Banking has exploded over the last decade, and with an estimated 1.2 billion users worldwide (source) it has provided enormous opportunities for retail banks to create powerful customer journeys. source). Considering the shift towards mobile as the main touchpoint for customers with their bank means many are failing their customers by not providing a […]


Push Notifications for Ecommerce

Ecommerce – How Push Notifications Can Boost Revenue, Engagement and Retention

by Rupert Adam • 6th September 2018

The expectation is that sales within the Ecommerce industry in 2018 will be 112% more than they were in 2014 and again, by 2021 they are set to increase by 71% from 2018. (source)  When a market shows this much growth, opportunities are tremendous. There is no surprise that Ecommerce is showing such a large […]


Sport betting Customer Engagement

Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement

by Victor Sevciuc • 23rd August 2018
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why technology is at the forefront of the industry and opportunities to drive engagement are plentiful. Multi-Channel Experience and Engagement provider, Xtremepush, are market [...]

shopping cart abandonment

Shopping Cart Abandonment: Re-engage users with Multi-Channel Engagement Marketing

by Rupert Adam • 20th July 2018
Shopping cart abandonment impacts all brands online. Who hasn’t abandoned a basket at some point? There are many reasons as to why this might occur. Simply leaving this a just one of those things is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using re-engagement [...]

Why Airlines should use Push notifications

Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy

by Lauren McClean • 20th December 2017
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right [...]

How beacon technology can transform the Banking Industry

How Beacon Technology can transform the Banking Industry

by Lauren McClean • 18th December 2017

Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]


Messenger blog

Facebook Messenger: Engage Users at Speed and Scale

by Susan Moran • 21st November 2017
As Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, we take a look at how best to introduce this for your enterprise brand and showcase some of the best business use cases. The power of Facebook Messenger Bots, according to Activate Technologies, is that they take advantage [...]

Web push notifications for retailers

The Importance of Web Push Notifications for Retailers

by Lauren McClean • 15th November 2017
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages. Notifications can be delivered when the user is on the website or more effectively when they have left the website and are browsing elsewhere. This [...]

GDPR Email Marketing

GDPR and what it means for Email Marketing

by Lauren McClean • 9th November 2017
From the 25th of May 2018, the new General Data Protection Regulation (GDPR) will have a direct impact on any business or organisation that uses personal data belonging to EU citizens. If you use email marketing for your business, it is vital that you understand the new European law concerning data privacy. What is GDPR? [...]

Xtremepush: Interactive Push Notifications

Interactive Push Notifications: Innovative Business Use Cases

by Victor Sevciuc • 1st November 2017
Interactive Push Notifications are becoming more popular and sophisticated than ever before. Here we take a look at what Interactive Push Notifications are, why businesses should use them and introduce a number of innovative business use cases which are currently live across a number of different verticals. What are Interactive Push Notifications? Interactive Push Notifications [...]