facebook

Messenger blog

Facebook Messenger: Engage Users at Speed and Scale

by Susan Moran • 21st November 2017
As Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, we take a look at how best to introduce this for your enterprise brand and showcase some of the best business use cases. The power of Facebook Messenger Bots, according to Activate Technologies, is that they take advantage [...]

chatbot

Chatbots – What they mean for Mobile Marketers

by Una Lawlor • 26th April 2016

Chatbots are the next frontier in contemporary digital experience and mobile customer engagement. Powered by artificial intelligence, app-like chatbot software essentially automates everyday customer service tasks. Built into messaging apps, they act like personalised assistants, actively scanning customer conversations for keywords, enabling customers to order things directly from businesses without leaving the app.   Considering […]